Two key principles to Enhance the products are Ideas and Needs.
Idea could be in the form of good idea or bad idea where as Need could be in the form of user sticking needs or false user needs.
There is a terminology which defines the source of ideas and needs i.e. EMUC!
E — Employees ( Takes starts from you, your coworkers, management, etc.)
M — Metrics ( Takes you get from your defined metrics in your analytical tools, navigating user journeys, etc.)
U — Users ( Takes you get from user feedbacks, app reviews, etc.)
C — Clients (Generally in case of B2B businesses where you get takes from your product stakeholders.)
What is most important in this case?
To figure out the solution to a problem rather then fitting a problem into the solution.
Key Mantras to get a clear view on the ideas and needs are to ask 3 Why’s! This will help you to get an overall true prospective about the demand of end user.